What the Future of Business Streaming Video Production Looks Like

Pepper Rafferty Video Cambridge

Writing blog posts about the future of business streaming video production for businesses can feel like looking into an abyss. On one hand, new technology and techniques are being created every day that will reshape what we think of as traditional corporate communication. On the other hand, the popularity of live streaming on sites like Facebook and Twitter also seems to indicate that interest in streaming is likely to increase dramatically over the next few years. As an established Cambridge video production company, it’s our job to look towards what’s coming next so we can be ready when it does.

Pepper Rafferty a Cambridge video production company

These days, video is an essential part of any business’s marketing plan—whether it’s creating explainer videos to better educate your audience on how you do what you do, or hosting a live stream so you can interact with them directly. But not all companies know how to produce great videos. With these trends in mind, we’ve put together a quick primer on what video production looks like for businesses in 2021 and beyond.

Video production services

What do they really do, that can’t be done in house? These days and post covid, people are used having small video studios in their homes. But there are also people who have dedicated themselves to becoming professionals in their fields, which means that today’s world has more professionals who specialize in video production services than ever before. So what do these specialists actually offer their clients, that can’t be done in house? And what trends are changing how they deliver their services?

Why Outsource Video Streaming?

If you’re a business looking to get involved in video streaming, you may have a lot of questions about how it can improve your brand and what sort of production team will be right for your needs. One question that may come up is whether or not to outsource. Here are just a few reasons why you might want to take that route instead of going it alone. Looking at the number of adverts for inhouse social media positions with video experience, video service providers could be forgiven for closing down shop. However, the video market is ever expanding and the need for video content that cuts through the noise is huge. This is what outsourcing can do for you. ON the technical side most inhouse video units are going to run on a tight budget and the investment in equipment may not give a great ROI. But on the ideas side and considering production values hiring a company like Pepper Rafferty could be the best option. The wealth of experience and the creative talent, needn’t add up to a large budget. Modern social media is about regular content and production companies can provide fantastic value over inhouse set up; particular for small to medium enterprises.

Streaming production cambridge services

There are a number of video companies in Cambridge providing quality streaming. I think the one thing you get with Pepper Rafferty that no other company can rival is me! I still work at the highest level in Broadcast production. Just had two shows I developed commissioned, one in Asia and another in the Middle East. I will be the showrunner for the Asian show and its live with a lot of streaming. That level of production and experience is available to you locally! For the Accenture Christmas Party a few years ago, they were having an inter departmental talent show they wanted videoing, we got the gig. Then they discovered they had the actual Executive Producer and Director of “Asia’s got Talent” as their service provider. It was a good end product!
SO outsourcing has its benefits, I recognise big companies and corporates will always go in house, but do the sums and make sure it works for you and consider the value. We are here if you need us!

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