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Video Production Cambridge and UK

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Sony Product Video

April 24, 2019August 29, 2019 by Pepper Rafferty

This Sony Product video was cast, shot and produced by us Pepper Rafferty. Eventually, it ended up in nine different languages.

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Video is the best medium for getting your message out to customers and consumers but those videos need views. The number of YouTube postings with views in the tens is very disheartening. Theses a solution Video ads really work on social media really work if you know what you are doing. It’s not expensive either, you don’t need to pay agency rates. Give me a call and I’d be happy to talk you through how we can help. #marketingdigital #digitalmarketing #pepperrafferty #videoproduction #jonathanglazier

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Another buzz word, more emperors new clothes? No “Integrated production” is a methodology sweeping through the advertising world, or actually not. These mega agencies are slow to adopt. They live on their silo mentality just as so many media organisations do. And why, is it just resistance to change? My experience is that resistance is futile and ultimately the down fall of many organisations. I see examples every day where the ad sales or sponsorship people keep production at arms length. Yet when it comes in in show integration it’s the production people that implement. So they can originate integration ideas, solve problems and ultimately sell ideas to the clients in the room. Again in tv land, press, promotions and production are kept separate, the digital people kept in the shadows by production. All of this leads to a fragmented message, confusing the audience. For many years I have been an advocate for integrated production. It’s only by working together across disciplines that we can excel. UX needs a unified creative front across app, social, digital, broadcast, VOD, print, pod and radio. Only the smaller agencies can offer this because they are not trying to turn an oil tanker. Smaller agencies are the nippy go karts that will disrupt tradition and brands, if they take a chance, will be better for it. #videoproduction #integratedproduction #pepperrafferty #jonathanglazier #camcreatives

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Yes look out for my post explaining this, but no one wants to see the same video over and over again. It may work at Christmas for John Lewis but for the rest of us it’s about creating a conversation that bridges the time between the milestones. What do you do between product launches, or seasonal offers. In TV we have to keep the conversation going between episodes. But much more on that in the post. #socialmediamarketing #corporatevideos #pepperrafferty #videoproduction

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Pepper Rafferty

Web Video Production Company and creative agency lead by former BBC head of entertainment Jonathan Glazier and retail channel executive Marcus Railton. Corporate Video and Social Media Marketing.

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