Video Production Companies are often more than just videographers or video producers. At Pepper Rafferty we have a full graphics department with access to stock footage and photographers or we can use your images to produce stunning imagery for your Instagram feed An integrated approach to social media marketing is vital for your companies reach and engagement. Contact us if your like us to help you reach more clients or customers.
We can also advise on the creation of an integrated social media strategy. In broadcast media, we create complex marketing strategies designed to drive traffic. In this instance, it’s to drive traffic to our TV program. The same principals apply when driving traffic to a product, event or service. Leveraging existing followers and bringing followers to your service organically is also a vital part of marketing.
We are learning more and more that content is not about being the commercial it’s about being the program between the commercials. Selling is no longer an option. Engaging content, be that visual or written, content. content that informs, educates and entertains. Video production companies need to be storytellers. I am proud of my experience, in my broadcast work I have 90 seconds to give an often emotional and engaging profile of a contestant. We cant simply gove age name and occupation. The audience has to fall in love with the main characters, in just 90 seconds. It’s not an easy task, we have to deal in headlines but personality can’t be experienced in sound bites. Video is a visual medium, the marriage of visual and audio images is vital to storytelling.
Every creative choice made by a company or brand adds to the story, you cannot make a mistake.