Who Uses Live Streaming There’s plenty of live streaming going on in Cambridge. Events, webinars, graduations, live music, weddings and sadly funerals. Companies are using live streams between remote locations for internal comms and of course individuals offering services to clients particualrly in the theraputic sector are connecting to their clients through live streams. Why…
Trends in Video
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What is storytelling?
how do you tell a story for social media? What is storytelling, and how do you tell a story for social media? “Story” is a much-used word today and just about everywhere, in marketing, branding, reality TV. We are in the age of story but what is” story” what is storytelling, and how do you…
How to find the right video company
How to find the right video company Pepper Rafferty is a video production company based in Cambridge, we produce quality content and creative video for our clients. But potential clients have a huge choice of local production companies. All make great video so, how to find the right video company? How do you choose one…
Get Rich Quick
Increase your monthly income from 6 to 7 figures. Once upon a time, the interweb was full of very dubious get rich quick schemes. Today social media is full of “get clients fast” schemes; we increased our monthly income to 7 figures, increase your followers; this is the magic formula, download our client getting templates….
Video Production Values
What is Video Production Value? So what are video production values? Is it return on investment, is the cost of production covered by the traffic and sales it produces? In the business of producing video, TV or commercial, production values are the quality of the production, does it look glossy and expensive? The most important…
Not All Video Production Companies…
Not all video production companies are taking their lead from youtube, there are many reasons why they should. At Pepper Rafferty we try to learn from success as much as possible. Jonathan’s time spent developing Sadeem.com for Al Jazeera was key to our ethos. Sadeem is now in its third cycle and is a talent…
Marketing Video Strategy
I want to talk about Marketing Video Strategy. If you are about to spend your entire marketing budget an a new corporate video STOP, for a moment there are a couple of things to consider. We all love the John Lewis advert and we watch it over and over BUT, even a John Lewis advert…
Fast Turnaround Video
We have added a new client to our portfolio with a fast turnaround video. We were called on Friday and asked to shoot a video in Paris. We travelled Monday and were shooting on Tuesday. It was a complex subject under NDA so we can’t discuss the details, but it was a large product. The…
Our Last Ever Video
Yes sadly this is our last ever video because from now on we are… content creators. No more video, it is content; no more copy they are posts and visual images become “Instas”. Welcome to the new age of content creation. Broadcasters are no longer brands, they are just another means of delivery. There is…
AI Editing in Post Production
Magisto is an example of the ever-growing number of AI Editing apps. They also give companies access to a huge number of online assets. These assets are all stored in the cloud and never need to clog up your computers. But are these apps producing good results? What is the benefit of using AI Editing?…