What is storytelling?

What is storytelling?

how do you tell a story for social media? What is storytelling, and how do you tell a story for social media? “Story” is a much-used word today and just about everywhere, in marketing, branding, reality TV. We are in the age of story but what is” story” what is storytelling, and how do you…

Get Rich Quick increase your income

Get Rich Quick

Increase your monthly income from 6 to 7 figures. Once upon a time, the interweb was full of very dubious get rich quick schemes. Today social media is full of “get clients fast” schemes; we increased our monthly income to 7 figures, increase your followers; this is the magic formula, download our client getting templates….

Production Values

Video Production Values

What is Video Production Value? So what are video production values? Is it return on investment, is the cost of production covered by the traffic and sales it produces? In the business of producing video, TV or commercial, production values are the quality of the production, does it look glossy and expensive? The most important…

little and Often Video Marketing Strategy

Marketing Video Strategy

I want to talk about Marketing Video Strategy. If you are about to spend your entire marketing budget an a new corporate video STOP, for a moment there are a couple of things to consider. We all love the John Lewis advert and we watch it over and over BUT, even a John Lewis advert…

Marcus Railton Fast Turnaround

Fast Turnaround Video

We have added a new client to our portfolio with a fast turnaround video. We were called on Friday and asked to shoot a video in Paris. We travelled Monday and were shooting on Tuesday. It was a complex subject under NDA so we can’t discuss the details, but it was a large product. The…

Our Last Ever Video

Yes sadly this is our last ever video because from now on we are… content creators. No more video, it is content; no more copy they are posts and visual images become “Instas”. Welcome to the new age of content creation. Broadcasters are no longer brands, they are just another means of delivery. There is…

AI Editing a reality

AI Editing in Post Production

Magisto is an example of the ever-growing number of AI Editing apps. They also give companies access to a huge number of online assets. These assets are all stored in the cloud and never need to clog up your computers. But are these apps producing good results? What is the benefit of using AI Editing?…

Video the future

The Future of Video

The Future of Video What is the Future of Video? So what is the future of video? I am talking in any context, marketing, entertainment, news, or as a means of communication. We hear from pundits all the time and have seen for ourselves how powerful video is. It is through its engagement of course….