Live Streaming & Social Media Strategy?
It’s impossible to deny the success that live streaming has on social media and taking advantage of it for business purposes is just the beginning, Live Streaming & Social Media Strategy should go hand in hand. No one ever imagined that using the internet for marketing would be such a cost-effective method as it is today. In the past, marketing would mean spending millions of dollars on print advertisements and television commercials. Now with the modern age of technology, businesses are able to take advantage of free services such as live streaming to spread awareness about their brand and their products. Pepper Rafferty can not only shoot your event or produce a video but also advise on how best to find an audience.
Sharing the Experience Social Video
One of the main reasons why companies rely so heavily on live streaming is because it gives more of their customers the ability to participate in live events that they otherwise wouldn’t be able to attend. For example, if you’re hosting a conference in the United States, your European customers wouldn’t be able to attend it without the help of live streaming. This type of outreach is essential for reaching the largest amount of your target audience. It is very cost-effective particularly as part of regular AV services for your event. Pepper Rafferty can add these services at little or no extra cost.
Knowing Your Streaming Audience
As a business owner, one of the most important things that you can do is to get to know your audience. You can use a live stream or social video to spark a discussion in the audience and to figure out what your customers want more from your company. This is imperative for making your brand more relatable and personable with your client base. It’s also common for businesses to hold question and answer (Q&A) sessions where attendees can ask you questions.
Tracking Your Messages
One of the important aspects of any marketing scheme or any social video is to make sure that you get an intended message out to your audience. With live streaming you’re given the opportunity to track the success of said messages in real-time. By simply watching your customer’s engagement, you’ll be able to see if it has been received the way that you wanted it to or not. If not, you’ll be able to change your marketing strategies to improve audience engagement.
Showcasing Products via a live stream on social video
Above all, the largest benefit that you’ll experience from hosting a live stream or through social video is the ability to show your products and/or services to the audience. As a customer, would you want to buy an item that you’ve never seen before or an item that you’ve seen work with your own two eyes? Even though it could be risky to do a live product demonstration, it will help your customers to believe in you and your products more, making them likely to purchase.